Art Business

The Many Hats Artists Wear – Part 2

Following on from yesterday’s introduction, my job as an artist involves all the following:

Image from Pixabay
  1. Correspondence

I do my best to deal with all email and social media correspondence as soon as possible. It is the first task six days a week. Since I prioritise communication with customers, etc. I sometimes experience frustration that others do not do the same. I am learning to understand that other folk may have other priorities and choose not to get annoyed when someone’s response is considerably delayed, or I am stone-walled (which happens regularly).

Image from Pixabay

2. Marketing, promoting, etc.

I am grateful to use Ampjar (https://ampjar.com/) for promotion. Businesses that join Ampjar shout out other businesses to help promote and gain visibility for them. In turn, someone else shouts out your business. It has been amazing getting to know some other business owners, both here in New Zealand and overseas. I feel so fortunate to be a part of this platform.

I would like to encourage small and micro business owners to be a little altruistic and willing to support other businesses, because when one small business operator supports another, a positive ripple effect will take place and an economy can grow.

As you know, I recently ran a couple of promotions for new merchandise:

  • Rare Wear t-shirts: my new 100% pure cotton t-shirts that share the conservation awareness message.
  • doodlewear artist collaboration sweatshirts and hoodies.

I am planning other promotions for future business developments, which will happen when they happen. I always have time goals but have learned to bend when the wind blows my timeframes far away.

Image from Pixabay

3. Promotion Pathways

I view the following as different pathways to promote my business, communicate with customers and interested parties and market my products:

  • Email
  • Facebook
  • Instagram
  • Blogs
  • Newsletters

It is a lot of work for one person to do and I am always researching how to use all these ‘paths’ better. I have just started learning how to use MailChimp, so hopefully the new newsletter format will be appealing to those who receive them.

Tomorrow I will share some more of the ‘many hats’ I don on a daily basis. Today’s blog is the second part of a series of mini blogs, which I will post over the coming days.

I would really love to hear about your art business, or your thoughts if you are contemplating becoming a self-employed artist. As always, I am also keen to read any tips you may have.

Until then…

Art Business

The Many Hats Artists Wear – Part 1

Image from Pixabay.

I recently reflected on what it means to be an artist and thought about how many of an artist’s day-to-day tasks do not directly involve art. I thought I would write a blog entitled ‘A Day in the Life of an Artist’, but it is more accurate to name it ‘The Many Hats Artists Wear’, because being an artist is so much more than being creative. Creating art is not the whole story. Artists also must be business owners, do marketing and promotion, etc. as well as dealing with the mundane tasks of daily living.

Creating art employs creative thinking. Even when I am not painting an endangered animal, I am using creative, problem solving and critical thinking to complete business chores.

I learned to be at peace with the knowledge that my work is more than just using pencil, paint or embroidery thread. It is more than the euphoria of creating something that pleases the eye. It is about sustaining a business that gives me the opportunity to paint, draw and embroider; and hopefully, increasingly becomes financially sustainable.

A few months back I did an online workshop with Sonja Smalheer (The Artist Success Guide), and I am slowly implementing her tips to take my art business from the red to the black (from not even mediocre to dynamic), and even to turn a profit. It is taking me a while to do so, as I also tutor children with learning difficulties and have all the usual life responsibilities, so my ‘art time’ is a brief period of each day.

Tomorrow I will start to share some of the ‘many hats’ I don on a daily basis. Today’s blog is merely the introduction to a series of mini blogs, which I will post over the coming days.

I would really love to hear about your art business, or your thoughts if you are contemplating becoming a self-employed artist. As always, I am also keen to read any tips you may have.

Until then…