Illustration

Why I am rebranding my illustration business

After months of blogging silence, I wanted to reassure my fellow bloggers and readers that all is well. Like many of you, my family has lost loved ones during this pandemic, and our hearts go out to those of you who too have lost family or friends. I hope you are well and safe and continue to be so.

The COVID lockdown has been a time of reflection and given me a much needed opportunity to evaluate my life and decide what I should focus on for the future.

As many of you know, I love illustrating picture books and have worked extremely hard to break into this very competitive industry. Unfortunately, I have been fighting a losing battle and have been no closer to gaining picture book illustration jobs than I was five years ago. In fact, I believe that the better my drawing and painting skills got, the less interest publishers have shown in my work. Go figure!

I realised, during the lockdown, if I cannot make it in the picture book world, why not try to make headway on a different path.

Many of you will also know that I love wildlife art, and for a long time, toyed with focusing on fine art instead of picture book illustration.

Wildlife art, particularly New Zealand flora and fauna, and endangered flora and fauna from around the world, is now my all consuming passion.

With this in mind, I have finally finished redesigning my logo to reflect my business redirection. The bee is also a pun, as my surname is Busby; but more importantly, it represents the growing vulnerability of so many species in our world.

I am now available for commissions, and can be contacted through my website: http://www.auntiebettyillustration.com/

Over the next few weeks and months, I am going to develop my brand with several new ventures. I am so excited to be sharing these with you soon, so please watch this space.

If you are interested in keeping up to date with my work, please follow me on instagram: https://www.instagram.com/auntiebettyillustration/ and Facebook: https://www.facebook.com/AuntieBettyIllustration/

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